THE SITUATION
Vegas is often perceived as an inauthentic destination that does not allow Gen Z to feel truly connected to the city…ultimately leading to a noticeable decline in travel plans to Vegas among this generation.
THE IDEA
Shine a spotlight on the hidden gems of Vegas — the heart and soul of the city. There’s No VegUS Without US is a celebration of the dedicated workers who are the driving force behind the energy and excitement that infuses every Vegas experience. Their contributions are what truly make the city come alive.